Morgans Coffee
We've worked with Dean Morgan since 2012. He's widely recognised as one of the best coffee minds in Australia and hugely respected throughout the industry. His iconic cherry red brand identity is as well known as his humble personally and we honoured it with a simple yet highly recognisable brand update.
Service
Brand Identity and Packaging
Client
Essentia Brands
Year
2022
At the centre of this design is the much loved red colour Morgan's is known for. We wanted to make that undeniably his brand tone yet augment it with some natural illustration crafted by our friend
Ricardo Macia who did a wonderful job on the botanical illustration.
To cap the design off we designed
bespoke icons that help navigation and bring a modernity to the range.
Web & Mobile
Simple clean and navigable design for each of the product ranges allows the user to search, discover and purchase exactly the varietal they desire.
Cherry Red Range
The cherry red range is iconic in Sydney coffee culture and has been a recognisable element of the Morgans brand since 2004. To help the product recognition we have crafted a series of icons that help the user find their blend easily all the while knowing its their brand of choice.
