Working with Challenger brands
While we have a great deal experience in working with household names and established brands we relish the chance to help the 'Davids' take on Goliath. There is something about the agile approach the ability to really shape a brand narrative from the ground up that enthuses us.
Funded Start-ups
We have a solid track record in helping new consumer brands find their audience. We have the ability to accelerate the brand launch process to rival that of the worlds largest brands.
Investors
For venture capital groups we have found a niché in prototyping brand innovation for investment and kickstarting. We also offer research and stewardship to launch.
Managed Portfolio Brands
We help organisations that are responsible for international brands and require a local design team to protect and facilitate their brand management and design needs with flare.
Building better agile brands
Getting a brand built so that it's effective from the start takes a skill set that isn't readily available to start ups and challenger brands. Big brands typically work with large agencies becasue they expect the best results. This is a fallacy, often the most disruptive and progressive work is produced by smaller agile teams that focus only on a few projects. We have less overheads and be selective about the work we take on. In many ways the work is more fun and dynamic for all involved. Here's how we do it..
BRAND CO-CREATION
Anybody who says they alone have all the answers isn't listening hard enough. We have found that developing strategy alongside our smaller clients means we arrive at better ideas and work that works harder.
RESEARCH LED DESIGN
Subjectivity is often the killer of a great idea. We try to remove opinion and work with the facts. In other words, we use research BEFORE we design not after it. That way we know not only what we're designing but WHY.
BRAND 360˚
Smaller brands need more - it's just a fact. There often is no marketing plan that covers holistic launch. We create tools that support brand birth and infancy so that you can stand tall against giants and knock them over.