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SP Lager - Heineken

Like many of our customers we have worked with, South Pacific Breweries has been a trusted partner for over a decade. The SP brand has been part of Papua New Guinean's culture since 1972 and forms an iconic beacon in the minds of its people with its "OUR BEER" positioning. For the latest incarnation of the brand livery we pushed this further by finally adding "The Nation Beer of Papua New Guinea". It has proven to be hugely successful and cemented this reputation around the world as the official beer of PNG. 

Service

Identity & Branding, Print, Digital & Web

Client

SPB - Heineken

Year

2022

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We evolved the SP brand beyond a simple colour coding system introduced the fuller spectrum of the country. From its peaks to its jungles and from its cities to its villages we embraced a nation.

Custom lettering as well as illustration now supports the brand and provides a new look and feel that connects every facet of Papua New Guineas National Beer.

Brand Support

We've built many brands for SP Lager over the years, Paradise, Chiller and Niugini ICE to name a few but each one is specific to it audience be they wantok or trupela and each one fills a place in PNG culture perfectly..

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Tropical Leaves

Digital and Social Media Design

We have helped develop key visual language for SP's core marketing teams along with the agencies in Australia and these form a strong reference to their social media footprint and general aesthetic.

SP lager packaging design and brand design
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